MasterCard has announced a new multi-year U.S. agreement with IHG(InterContinental Hotels Group) naming MasterCard as the exclusive co-branded card for IHG’s hotel loyalty rewards consumer credit card portfolio. The deal also includes a broad range of marketing, loyalty and innovation initiatives.
“By expanding our relationship with IHG into the U.S. market, MasterCard is growing our base in both consumer credit and the hotel industry — two areas of strategic importance,” said Craig Vosburg, group executive of U.S. Market Development for MasterCard. “The alliance gives us many opportunities to work together to expand new and existing portfolios through enhanced data capabilities and joint marketing opportunities.”
“MasterCard’s global data analytics will enhance our ability to develop our co-branded credit card portfolio further through an insight driven approach. Both of our customer bases will benefit from the innovative global marketing and enhanced loyalty campaigns that we will work to develop,” said Steven Sickel, senior vice president, Distribution Relationship Marketing, IHG.
The two companies will look for ways to join forces on each other’s global marketing platforms: The MasterCard Priceless Cities program offers cardholders experiences, exclusive offers and privileged access in the world’s greatest cities. Priceless Cities has been launched in four U.S. cities — Chicago, New York, Los Angeles and Miami — and extends globally to London, Toronto and Rio, among other metropolitan areas.
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