The alliance integrates WorldPay’s payment processing capabilities into Vindicia’s billing platform, CashBox, which is specifically designed for the digital industry. As a result, CashBox customers will be able to benefit from expanded international reach, comprehensive support for major merchant cards, and preferred regional networks and payment methods. Vindicia customers will gain access to numerous global payment methods and 115 currencies provided by WorldPay’s worldwide network.
The native integration means joint customers can immediately take advantage of WorldPay’s extensive merchant options in conjunction with Vindicia’s commerce functionality: currently, CashBox enhances customer acquisition and increases customer retention by 10 to 15%.
Gene Hoffman, chief executive officer, Vindicia, comments: “Digital businesses have the opportunity to instantly generate an international customer base, but only if they have the global payment method support in place to successfully reach – and bill – their customers. Vindicia’s partnership with WorldPay broadens the ability for CashBox clients to expand globally, to accept more localized payment methods and currencies, and ultimately, to maximize their customer acquisition and retention efforts.”
Phil McGriskin, chief product officer, WorldPay comments: “The partnership between WorldPay and Vindicia strengthens the bond between our two companies and provides an even more compelling proposition for digital merchants. With enhanced payment processing capability and access to global payment methods and currencies, Vindicia’s digital merchants can offer their customers a greater range of payment methods to add to the customer retention that CashBox brings.”
Several merchants are currently beta-testing the solution, with a view to full adoption in the near future.
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