le chéile Group of Ireland has announced that it has established a strategic joint venture with Canadian company, DCR Strategies Inc. This joint venture will enable le chéile Group, a big player in credit union and banking consulting in Ireland, to introduce debit cards for the first time to credit unions in Ireland for 3 million Irish credit union members.
The Chairman of le cheile Group, Seamus Keane, said “We are delighted to announce this initiative, which will transform the credit union sector in Ireland and offer a very real alternative to the traditional banks for day-to-day financial services. DCR’s expertise in this arena will be a critical part of the success of the scheme.”
The Irish Ambassador to Canada, his Excellency Ray Bassett, attended the launch and added “Credit Unions have played a major role in Irish society. Their ability to adapt to challenging new circumstances is a matter of great importance to Ireland. Canada is world renowned for strength of its financial institutions. This exciting partnership will marry the traditional strengths of the Irish credit unions, with the expertise available in Canada, to the benefit of both sides”.
DCR Strategies Inc. is a provider of corporate prepaid and loyalty solutions throughout North America and Europe. Echoing the sentiments above, Diana Fletcher, President at DCR states “DCR Strategies Inc. is delighted to be involved in the joint venture with Le Cheile Group for the provision of Debit Card Services to Credit Unions in Ireland. DCR Strategies bring over 15 years of unrivalled expertise in the Debit, Prepaid and loyalty market and with the experience of the le cheile Group in the Irish credit union sector, we see this as an exceptional partnership providing a world class service to a whole new audience.”
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