According to a study on e-commerce trends released by Google India and TNS Australia, online shopping in India has increased by 128% during 2011-2012, as substantial rise compared with the 40% growth reported in 2010-2011. Electronics and books were revealed as the top categories for e-commerce, followed by apparel and accessories which have also shown a sizeable increase. Growth over these segments is expected to continue throughout 2013.
The location of e-commerce activities was also analysed, with data revealing that online purchases are not just being made in big cities. On the 12 December 2012, Google India held the ‘Great Online Shopping Festival’, designed to bring the most of the country’s e-commerce players to showcase some attractive deals on a single platform. During the festival, 51% of traffic came from non-metro cities.
A SmartDebit spokesperson from the firm commented on the research: “The internet provides consumers with access to a wide ranging number of goods and services. Combine that with fast delivery and discounted offers, you can see why e-commerce is showing exceptional growth across the globe. Smartphone penetration is also playing a massive part in driving online purchasing, with recent reports suggesting that tablet and smartphone devices are worth GBP1.1bn per year to the UK e-commerce market. Businesses have marked e-commerce investment as a high priority for 2013”.
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