Founded in the U.S. in 2008, Cardlytics enables banks and retailers to provide timely offers to customers in a precisely targeted way; based on their individual, past purchases. Up until now, offers have been available to customers via their online and mobile bank statements, and via e-mail.
This latest innovation will allow partner banks to deploy a Facebook App that integrates with the Cardlytics reward platform. The App will let consumers privately see their offers and rewards while using Facebook. Crucially for the consumer, no personal banking information is entered or shared anywhere in this process. The Cardlytics software uses the Facebook API to create a link from an anonymous token ID at the bank to their individual Facebook ID.
The firm works closely with thousands of businesses, sourcing marketing offers from retailing, restaurants and other consumer-facing brands with plans to launch in the U.K. market in 2013.
“Extending our reward program to Facebook is a really exciting development,” said Jason Brooks, U.K. managing director of Cardlytics. “This functionality will increase engagement between banks and their customers. Now banks have an option to interact with their customers in new media like Facebook, without compromising any principles on security and data protection.”
Just under three quarters (71%) of European banks and retailers are planning to boost their spending on payment tech within the next two years amid mounting pressure in the market and demand for faster, more secure payments tech from customers.
Wirecard's EVP Global Product Strategy, Christian Von Hammel-Bonten. One of the key things we heard at this year's Money20/20 is that the Home will be the next big hub of commerce and Wirecard's Christian Von Hammel-Bonten explains why.
From the giant of Asia, Alipay, looking to the West for newer and bigger opportunities to a live demonstration of a cardless ATM, here are the five things we noticed on the second day of Money20/20 Copenhagen.
Picking Copenhagen to host the first edition of Money2020 Europe is a coup for not just the Danish capital, but also the wider Nordics, helping shine a new light on the region's thriving tech ecosystems: this time through the lens of financial technology. Here are five of the key things we’ve heard at the show so far. Stay tuned for more coverage!