No love for cyberspace; real world sales dominate Valentine’s Day

Mastercard

Offering Valentine's Day consumer insight

The overwhelming majority of Canadians prefer to trust their senses and shop for chocolates, flowers, intimate apparel and jewellery in brick and mortar stores rather than online stores, according to a poll conducted by MasterCard Canada. According to the survey

  • 58% of Canadian males feel comfortable shopping in-store for intimates for themselves
  • 50% of Canadian males feel comfortable shopping in-store for intimates for their partner

The survey also found: 

  • 81% of males prefer in-store versus 80% females
  • 79% of Canadian females feel comfortable shopping in-store for intimates for themselves
  • Only 10% of Canadians surveyed said they felt more comfortable shopping online for intimates.

“This holiday bucks the double digit growth trend for eCommerce in Canada because Canadians clearly prefer the in-store and tactile experience when it comes to shopping for their loved one,” Richard McLaughlin, Senior Vice President MasterCard Canada, Global Products and Solutions. 

Of those who agreed that online shopping for intimates during Valentine’s Day was more comfortable:

  • 40% liked that they could avoid long line ups and crowds
  • 34% found goods at a cheaper price
  • 31% enjoyed the speed and reliability
  • 30% stated it gave them the privacy

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