According to market research agency Opinium, nearly a third of the British public would rather use their PC instead of their smartphone or tablet, to buy goods and services online. The survey also found that 25% of consumers use their smartphone or tablet to research a product first before using their PC to purchase it. A fifth of UK adults research and go on to purchase products using their smartphone or tablet.
The study also delved into the demographics of mobile commerce, showing that 33 per cent of UK adults aged 18 – 34 research and buy items via their smartphone or tablet, compared with 9% of people over the age of 55. In terms of gender, a slightly higher number of men (27%) tend to carry out research on their handheld device before buying it on a PC later, compared with women (22%).
SmartDebit are always interested in the latest e-commerce and payments industry updates, a spokesperson from the Surrey-based bureau commented on the research: “Think back to the early stages on e-commerce and the amount of people that were sceptical about buying online in comparison with today. With the level of smartphone penetration we are currently experiencing, I would be very surprised if the perception of mobile and tablet security did not change with the said Britons”. He continues, “From a business viewpoint, not offering a secure online shopping experience for customers could mean missing out nearly 14 million consumers. It is no wonder that UK businesses are placing e-commerce and m-commerce functionality at the top of their priority list over the next three years, as the transition to an ever ‘connected’ world continues.”
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