GroupGifting.com, the developers of eGifter, the web and mobile social gifting app, has added a card scanning feature to improve the gift card experience for both consumers and retailers. The new feature lets consumers keep track of and get the most out of their plastic gift cards, storing them in the app along with the eGift cards purchased from eGifter.
The company plans to release a second version on March 4th, 2013 with added features that enable consumers to link the app to Apple Passbook giving consumers more ways to store and use their cards.
About USD1.7bn of the USD110bn in gift cards bought in 2012 will go unused, according to estimates from research company CEB Tower Group. GroupGifting.com hopes to help lower that estimate by making it easier for consumers to manage and use their gift cards. An eGifter user can add their plastic gift card to their digital wallet in the eGifter app on their smart phone by scanning the bar code with their smart phone’s camera, or manually typing in the gift card number and pin. The plastic card is no longer needed, and can be recycled or simply left at home.
“Consumers will really benefit by having their cards with them at all times without having to overload their wallets,” said Tyler Roye, CEO of GroupGifting.com. Family members can share all of their cards on their phones so they all have a chance to use them at the first opportunity.
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