2013 will be the year of mCommerce according to eBay. Having reviewed its global mCommerce forecast for the coming year, the company suggests the mobile channel will generate in excess of USD20bn in sales.
The review follows the revelation that more than four million new customers shopped the eBay site through the mobile channel in 2012. Furthermore, the company states its host of mobile apps have been downloaded more than 120 million times. This is a 20% increase from September 2012.
“Just four years ago, mobile commerce had barely taken off. Now we’re expecting to see over USD20bn worth of sales in just one year, demonstrating the huge opportunity that mobile presents. Consumers now carry a global store in their pocket and our research shows they check their mobiles around 40 times a day. That’s 40 opportunities for retailers to engage with potential customers, while the ability to shop on the move increases the likelihood to spend.” said Olivier Ropars, senior director, Mobile, eBay.
Consequently eBay believes the mobile channel is beginning to show it true potential and will continue to do so in the coming years. According to their predictions, the value of their global mobile transactions will reach USD119bn.
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