The GSMA’s Mobile Money for the Unbanked (MMU) programme has released the findings of its second annual Global Mobile Money Adoption Survey. The report analyses the state of the mobile money industry in 2012 and illustrates key findings from the programme’s Mobile Money Deployment Tracker, a database that monitors the number of live and planned mobile money services for the unbanked across the globe. The annual survey was developed to quantify the state of the mobile money industry and to enable mobile money providers to benchmark their performance.
The research shows the number of active mobile money users grew impressively; more than 30 million people undertook 224.2 million transactions totalling USD4.6bn during the month of June 2012 alone. This exceeds the 196.3 million transactions performed by Paypal customers on average each month during Q3 2012. The study demonstrates that the mobile money industry continues to expand at an unparalleled rate, with 150 live mobile money services for the unbanked, 41 of which were launched in 2012. In addition, the industry is also becoming increasingly competitive, with 40 markets identified as having at least two different mobile money services available.
“The social impact of mobile money is already well documented, and our report last year offered the first global benchmarks on how many customers were using mobile money,” said Chris Locke, Managing Director, GSMA Mobile for Development. “Following our second Mobile Money Adoption Survey, we are able to share deeper insights on the number of customers, on how customers are actually using the service and, perhaps more importantly, on how successful operators are positioning and managing mobile money to meet the needs of those customers.”
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