ACLEDA Bank earns Celent Model status for Fiserv-powered mobile banking initiative

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Fiserv has announced that its client, ACLEDA Bank, PLC., was named a Celent Model Bank for 2013. Celent selected ACLEDA, headquartered in Phnom Penh, Cambodia, based on its successful initiative to bring mobile financial services to consumers without banking relationships, which the bank accomplished using Mobiliti Reach from Fiserv.

Celent Model Banks are selected through independent review and scoring by Celent analysts. The review process is based on three criteria: quantitative success measure, which is weighted most heavily; degree of innovation; and technology or integration excellence.

“When we select the Celent Model Banks each year, we focus on submissions that clearly demonstrate that the initiative had a clear and sustainable impact on the bank and its customers,” said Bob Meara, Senior Analyst with Celent’s Banking Group. “ACLEDA’s mobile banking initiative was found to be compelling and innovative, having clearly advanced the bank’s objective of making financial services universally available to the people ofCambodia, regardless of whether or not they have a banking relationship.”

Mobiliti Reach from Fiserv enables banks in emerging economies to deliver a complete and carrier-independent mobile banking and payments solution. Suited for major banks in rapidly evolving economies, Mobiliti Reach can enable its users to reach existing banked customers, and new unbanked and underbanked consumer segments.

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