Mobile banking could hit 1 billion in 2017, says report

mobile_bANKING

Handset and tablet marketing strategies

A new report titled “Mobile Banking: Handset & Tablet Market Strategies 2013-2017” shows that mobile banking users will exceed 1 billion in 2017 (representing 15% of global mobile handset users) while users of transactional tablet banking will hit 200 million in 2017 (representing 19% of total mobile banking customers in 2017). The latter is due to the growing user acceptance of push mobile banking and a rise in tablet adoption, according to the report.

Other findings of the mobile banking report include:

  • Adoption of bill presentment and payment (MBPP) transactional banking by tablet users will be higher than mobile handset users;
  • Development of the ‘couch commerce’ trend within the payments industry will be increasingly replicated within the banking industry;
  • Far East & China, North America and Western Europe will have the highest penetration of banking users in 2017;
  • Transactional banking growth across all markets will be at the expense of paper-based bill presentment, cash and cheque payment.

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