Vouchers and coupons will be given out by The Logic Group through NFC-enabled in-store smart posters. Proxama will provide the NFC technology and platform to allow incentives to be sent to consumers’ mobile devices after one tap on an NFC tag in a poster. These incentives can then be picked up at an NFC-enabled terminal during checkout.
In addition, the partnership will use Proxama’s TapPoint campaign management platform which will allow retailers to develop their own campaigns and gather ‘real-time’ analytics on its effectiveness.
As the demand for immediate payments implementation grows in the United States, Iliad Solutions have identified one of the largest risks to face the payments industry over the next few years.
Barclays has signed contracts with six of the fintech startups that just graduated from its second New York accelerator programme.
Company card killer Pleo has raised $3m in new funding as it prepares for public launch in the UK and Denmark.
Cheques are become less and less common in the UK according to new research from global market research firm Mintel which claims contactless card use has overtaken cheque payments in the UK for the first time.