Mobile payments solutions provider Spindle has announced that is has concluded the acquisition of MeNetwork, an international location- and time-based mobile marketing platform for merchants and consumers.
“We are delighted to finalise the deal with MeNetwork, which now gives Spindle a comprehensive mobile commerce solution that incorporates mobile marketing and mobile payments,” said Bill Clark, president of Spindle. “The addition of MeNetwork’s capabilities gives Spindle a best-of-breed solution which includes customer outreach, prospect nurturing, and frictionless payment processing for purchases with a mobile device. Spindle provides the ‘Building Blocks’ for our channel partners to build a branded, full-service, mobile experience for their customers.”
The integration of MeNetwork’s technology into the Spindle platform creates a mobile commerce ecosystem that incorporates location- and time-based mobile marketing, fulfillment, and loyalty with mobile payment services. Through this single solution, merchants can directly engage consumers and form durable ongoing relationships via their mobile devices.
According to Spindle, the solution touches on all aspects of mobile commerce, beginning with initial merchant-consumer discovery, and continuing to sales consummation via the user’s mobile device at the physical point of sale.
All marketing and advertising is done using location and merchant category targeting that eliminates unwanted—and unneeded—consumer interruptions. This empowers both merchants and consumers to connect on a level that suits both parties, and leads to better ROI for merchants with more relevant offers for consumers.
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