According to research conducted by e-bit in collaboration with the Brazilian Chamber of Electronic Commerce, online commerce in Brazil grossed 22.5 billion reais (approximately USD11.5bn) in 2012, representing an increase of 20% from the previous year.
The study reported Brazil to have added 10.3 million consumers using the internet to purchase goods and services, bringing the total number to over 50 million, up from 42.5 million in 2011. This year, e-bit estimates a 25% increase in revenue from e-commerce sales, being helped by Confederations Cup competition in June, and the arrival of the World Cup, football’s biggest stage, in 2014.
The main attractions for Brazilian e-commerce during 2012 were electronic appliances, fashion, health, computers and home products, most of which were purchased using credit cards. In comparison to e-commerce figures in Latin America, Brazil accounts for 59.1%, followed by Mexico (14.2%), Argentina (6.2%) and Chile (3.5%).
A SmartDebit spokesperson commented, “Being an emerging economy with a population of 194 million, you would expect Brazil to be making headway with e-commerce. When compared with the more mature UK market, which grew 14.4% to GBP77.35bn in 2012, the gulf looks substantial. However, with Brazil’s economy continuing to grow and the development of their infrastructure, they look set to report similar figures to ours over the next decade.”
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