Global Payments and edo have announced the launch of a pilot program that will integrate the edo card-linked offers platform with Global Payments’ suite of marketing services to create a local merchant-focused loyalty solution.
Global Payments will offer pilot participants access to edo Marketplace, a card-linked offers capability platform, currently available in select markets, that allows local merchants to target new customers and increase loyalty with instantly redeemable offers tailored to customers’ shopping habits. Through edo, Global Payments can access a proven card-linked offer platform with 200 million cards on-file across three of the top six financial institutions in the US and more than 200 banks.
“Our merchants rely on Global Payments for innovative marketing tools to grow their businesses. As technology drives the evolution of the payments industry, edo and its leading card-linked offers platform are a natural addition to our portfolio of services,” said Sid Singh, senior vice president and global product head at Global Payments. “Through our relationship with edo, our customers will have the opportunity to gain a powerful new capability for driving sales, as well as access to unmatched data, targeting and insight-driven tools.”
“We are thrilled to work with Global Payments, as we both share an understanding of the current needs and frustrations of merchants and shoppers,” said Keith B. Smith , executive vice president and general manager, edo. “Consumers want relevant offers that are easy to redeem and fit their mobile lifestyle, while local merchants need solutions that will help them meet this demand in a profitable and measurable way.”
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