Visa Europe today confirms that Global Payments will be the second card payments processor to support the launch of the V.me by Visa digital wallet service in the UK.
Global Payments will use its relationships with retailers across the UK to ensure that the V.me by Visa acceptance network grows rapidly from launch.
The V.me by Visa digital wallet service will be available from and promoted by Visa’s members including RBS, NatWest and Nationwide. The solution enables consumers to pay through the internet browser on a PC, laptop, tablet or smartphone. Consumers will be able to store all their debit, credit and prepaid cards into the wallet and then use them to pay at accepting retailers without entering card details.
For retailers, V.me by Visa offers the opportunity to improve online sales by attracting new shoppers, reassured by the fact that their card details are not shared, and increasing sales to existing customers due to a streamlined checkout process designed to drive up conversion rates and shopper satisfaction.
Chris Davies, Managing Director from Global Payments said. “This represents the next natural evolution of e-Commerce, providing greater convenience and speed for retailers and consumers. Global Payments is pleased to be an early adopter of this solution as part of our commitment to driving forward new developments in payments technology.”
E-commerce currently represents 22% of Visa Europe’s transactions and grew 44% between 2009 and 2011. The V.me by Visa digital wallet service represents the next step in the development of Visa’s e-commerce strategy.
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