Fiserv has announced that Bank of the West has launched new apps built on the Mobiliti mobile banking and payments platform from Fiserv. Among the highlights of the iPhone and Android apps is the Quick Balance feature, which enables enrolled users to access their balances with the slide of a finger, without logging into their accounts. The feature is the first of its kind for a North American bank.
According to the 2012 Fiserv Consumer Trends Survey, 25 million U.S. households are using mobile banking. Viewing account balances is the number one activity among users, with 66% saying they viewed their account balance on their mobile device within the last 30 days.
John Finley, senior vice president, Digital Channels, Online & Mobile Banking, Bank of the West said: “Since the launch of the apps and the Quick Balance feature, we’ve doubled the number of Bank of the West registered mobile banking users and had a three-fold increase in log-ins per day.”
In addition to standard mobile banking functionalities the apps from Bank of the West features the ability to deposit a check remotely by taking a picture with a smartphone or tablet. The bank is using best practices such as videos and well-trained branch staff to educate customers on the new mobile app capabilities.
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