Motif Investing, an online startup that lets investors buy groups of stock based on themes, has raised USD25m in Series C funding. The round, which brings the firms total fundraising to USD51m, was led by Goldman Sachs, who’s MD David Cohen, will join Motif’s board as part of the deal.
Ignition Partners, Norwest Venture Partners and Foundation Capital, all existing investors, also participated. Motif Investing was founded in 2010 and to date has created more than 7,500 stock bundles, called ‘motifs’, based around themes such as Biotech, Real Estate, Obamacare etc. The company says it will use the funding to develop products aimed at financial advisers, who would be able to invest for their clients via Motif’s platform.
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