Cloud-based payment processing and emerging commerce solutions provider i2c, has announced that it has partnered with Aerocash, a payment card and loyalty program manager, to provide i2c Engage. The solution is a real-time loyalty technology, to retailers and financial institutions in Latin America.
Miguel Cintron, vice president, business development, at i2c, said, “In Latin America and across the globe, we see payments, mobile and loyalty converging, creating new opportunities for banks, financial services providers and retailers to interact with their customers. The ability to engage customers with relevant offers and messages – personalised and delivered at precisely the right times to maximize response – will drive deeper and more profitable customer relationships. This is the power of the i2c Engage platform, and we are excited to work with Aerocash in bringing this disruptive technology to Latin American markets.”
According to Alfredo Hernandez, founder and chief executive officer of Aerocash, “The i2c-Aerocash partnership will take loyalty and marketing programs in Latin America to the next level by executing communications based on both real-time customer-initiated events and geo-location. The combination of i2c’s innovative technology and Aerocash’s market knowledge and program support expertise will provide an end-to-end loyalty marketing solution for banks and retailers in Central and South America.”
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