According to business and technology consultancy Capgemini, online sales in the United Kingdom increased by 15% for the first quarter of 2013, in comparison with the same period in 2012. More specifically, e-commerce sales in March grew by 16% from the same month a year earlier.
The report also revealed that online sales through smartphones and tablets increased 243% year-on year. This was despite a drop in the average conversion rates of m-commerce sales to 1.8% compared to 2.3% in February, which suggests that the people were using their smart devices to access sites for other purposes, such as research or on the move, rather than direct purchasing.
A SmartDebit spokesperson commented on the report, “The report shows the substantial growth in the e-commerce sector in the UK and the change in consumer behaviour when purchasing goods or services. Businesses need to develop their multichannel strategies, especially with the on-going improvement in mobile technology. The report confirms why such a large number of businesses in the UK plan to invest heavily in e-commerce over the next 12 months, with online sales expected to increase again by 13.4% to £87.75 billion during 2013.”
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