Mobile commerce and mobile marketing solution provider, Mocapay has released a white paper that aims to help merchants and customers to develop mobile programs that are both effective and secure.
Titled ‘Mobile Security: What’s the Risk?’, the white paper addresses the ways that mobile payments are transforming the retail transaction process, in which the use of smartphone devices grew from 66% to 7% in 2012 alone. Mocapay outlines the benefits of mobile payment growth in retail industries including increased audience reach, competitive market advantages and greater ability to reach customers anytime, anywhere.
The heart of the report demonstrates the importance of merchants selecting the right platform and means to provide mobile payment options to customers (e.g. gift cards, coupons, loyalty cards) that safely and securely manage and utilize consumers’ financial information.
Doug Dwyer, CEO of Mocapay, commented: “The race is on. Merchants and brands are rapidly adopting mobile to reach customers in their preferred form of media. Companies who adopt mobile marketing need to understand how customers’ personal identification information (PII) is being used and stored so they protect themselves.”
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