Youth payments provider Virtual Piggy has seen 100,000 new users sign up for its free youth wallet solution since March – the service allows young people to make money management decisions within limitations set by their parents and is available online as well as via mobile.
According to Virtual Piggy Founder and CEO Dr. Jo Webber, “We are excited to see this rapid uptake of our product. Along with the new users, we are gaining valuable insight into how our consumers are using our technology and getting great ideas for improvement. So far, we can see that the majority of our U18 users are using their mobile devices to access Virtual Piggy and to make purchases. This contrasts against the parents who are more likely to access Virtual Piggy using their laptops or tablets. With the help of this data, our product continues to evolve to meet the needs of our users.”
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