Digital River now supports a subscription-free business model while continuing to manage an elite package subscription option for En Masse’s action-based MMORPG TERA: Rising, which now has over 1.5 million registered player accounts. En Masse has been a partner of Digital River since 2010.
“Digital River continues to be a trusted partner,” said Soo Min Park, COO, En Masse Entertainment. “When we decided to shift TERA into the subscription-free TERA: Rising, we were able to transition quickly and cost-effectively by working with a single provider. Digital River’s e-commerce services helped us produce a high quality e-commerce experience, which has generated material increases in the number of TERA players, optional subscriptions and revenue.”
“Monetising a subscription-free model demands that commerce technologies and platforms seamlessly work together – and for many game developers and publishers, maintaining these tools isn’t a desired core competency. But it is for Digital River,” said Jeff Hemenway, Digital River’s group vice president of games.
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