PaymentEye were recently at the UK Prepaid Club seminar hosted by GX in association Smartex at the Park Lane Hotel, London. The event bought together various industry members to discuss a number of topics from mobile to prepaid solutions.
To begin with, Ian Clowes, CEO of Payment Card Technologies gave an insight into monetising emerging payments. With that he introduced the Emerging Payments Exchange, a commercial community created by leading industry CEO’s. Its purpose is to shape the emerging payments industry and promote it in a simple, easily understood way to consumers, government and businesses (that accelerates the profitable growth of its members).
Event chair and Gx CEO Tony Craddock spoke on innovation in mobile payments. The keynote was based around Gx’s Pan-European Mobile Payments Study which contains very interesting consumer and industry primary survey data. The study suggests that mobile payments will make up a small percentage of the overall market share. It also challenges the issue of where money is going to be made, whilst considering the importance of the consumer. Trust and usability were highlighted as key to guiding the consumer.
The event continued with Will Grant from Droplet showcasing the mobile payment start-up’s product offering. Droplet has been experimenting with a beta trial in Birmingham, which has seen 2,500 users and 60 merchants adopt the mobile solution. Its biggest hurdle seems to be getting shops and businesses to accept payments via its platform.
Additional appearances from Dave Birch of Consult Hyperion and Stewart Roberts (UK MD iZettle) as well as interactive sessions focussing on prepaid innovation capped off an insightful and rewarding day.
The next UK Prepaid Club meeting will be Thursday 27th June, London.
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