Leading mobile and online payments company payvia has acquired cloud-based communications platform Morgreet, it has been reported. The acquisition will create the first-ever solution combining mobile marketing, user targeting and mobile payments, setting payvia apart from the rest of the mobile industry.
CEO of payvia, Darcy Wedd, said: “Our mobile payments offer resonates strongly with the market because it is built on our proprietary carrier connected technology that gives us a unique ability to understand consumer mobile usage. Our clients have told us they also need a simpler way to link targeted mobile transactions to their marketing campaigns.
By integrating Mogreet’s solutions on our platform we answer that need. As the only company to solve a known disconnect between traditional mobile commerce and engagement solutions, payvia is well positioned to increase mobile’s share of the $252 billion* e-commerce market.”
As the demand for immediate payments implementation grows in the United States, Iliad Solutions have identified one of the largest risks to face the payments industry over the next few years.
Barclays has signed contracts with six of the fintech startups that just graduated from its second New York accelerator programme.
Company card killer Pleo has raised $3m in new funding as it prepares for public launch in the UK and Denmark.
Cheques are become less and less common in the UK according to new research from global market research firm Mintel which claims contactless card use has overtaken cheque payments in the UK for the first time.