According to comScore, a leader in measuring in the digital world, online sales during Q1 2013 grew by 13% year-on-year to USD50.2bn. This represents the fourteenth consecutive quarter of positive growth, and the tenth consecutive quarter of double-digit growth. It was also the second quarter on record to pass the USD50bn mark in spending.
The research also highlighted digital content and subscriptions, apparel and accessories, sport and fitness, consumer electronics and consumer packaged goods as the top performing online product categories. In terms of devices used to make online purchases, nearly half (48%) occurred on handheld devices, with smartphones accounting for 34% and tablets (14%).
A SmartDebit spokesperson from the Surrey-based bureau said: “The rate of online sales growth in the USA is similar to that of the UK, which has been predicted to increase by 13.4 percent during 2013 to GBP87.75 billion. Interestingly, subscriptions are one of the top performing categories, usually paid for through regular payments. We are witnessing a number of clients taking up our hosted service, SmartDebit Online, which allows them to sign their customers up to pay them via Direct Debit directly from their website.”
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