Erply takes USD2.15m for cloud-based cash registers

erply

Cloud-based registers

Erply, a New York-based company that provides a point-of-sale system and inventory manager for e-commerce retailers, has received USD2.15m in a funding round led by existing investors Redpoint Ventures, with participation from Index Ventures and an angel investor.

Erply claims to have 100,000 SMBs and 120,000 users on board and counts Elizabeth Arden and BMW among its clients. Erply says it will use the funding to help fuel growth and to take on the likes of Square and Paypal.

co-founder CEO Kristian Hiiemaa said: “The most important thing for me is helping retailers to survive and be successful. They have stores, locations, inventory, but they lack web knowledge and algorithmic-powered tools to understand retention. Otherwise, online eats the stores.” 

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