According to The Guardian, the web giant Amazon has introduced a new way to pay for apps and games. Amazon customers can now use Amazon coins to buy apps and games from the site after it launched its own digital currency.
The new scheme which launched in the USA was started by giving all Kindle Fire users 500 free Amazon coins which is the equivalent of around GBP3. The developers have described the currency as “An easy way to purchase apps and in app items and another opportunity to drive traffic, downloads and increased monetisation.”
The scheme introduced by Amazon is one of the latest developments surrounding cashless transactions, something that Direct Debit service SmartDebit has been following closely. The Surrey-based company commented, “The launch of the new Amazon coins demonstrates just how mainstream cashless and electronic payments have become. Children and adults are accepting buying items online and without any form of traditional cash – a trend that is expected to grow even more so as the year continues.”
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