Starbucks CEO: we process 4.5 million mobile transactions per week

Starbucks

Expecting mobile adoption to increase

According to Starbucks CEO Howard Schultz, the company’s mobile payment app is now processing more than 4.5 million transactions a week.

Speaking at the Sanford C. Bernstein Strategic Decisions Conference, Schultz stated that he expects adoption to further increase as mobile technology continues to evolve and the card expands into grocery stores.

“Basically over this past year and a half, we’ve noticed a seismic change in consumer behavior and that seismic change primarily is due to social and digital media and the rising tide of mobile phones replacing desktop computers,” Schultz said.

Related reading

new york barclays
company card killer Pleo
Cheque
boom

Leave a comment