SAP scoops up Hybris to boost e-commerce tools

SAP

New acquisition

German enterprise software firm SAP has acquired Switzerland-based e-commerce technology company Hybris. Founded in 1997, Hybris provides software solutions for multi-channel e-commerce and data management companies and operates across web and mobile devices.

The firm’s tools are used by a number of major players in the space including 3M, Bridgestone, Levi’s, Nikon and Proctor & Gamble. SAP says that Hybris will continue to operate as an independent businesses unit and will retain its managerial team. Regulatory approval of the deal is expected by the end of Q3. 

“hybris puts SAP on the leading edge of the consumer economy,” said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG. “With hybris, SAP has made a decisive move to raise the stakes in customer relationship management and define the next generation customer experience.” 

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