App from Absa hits R1bn in transactions

Absa

Mobile app

Absa’s innovative pay anyone, anywhere, anytime App has proven extremely popular, ringing up R1 billion in transactions and 100 000 downloads since launch only 50 days ago – remaining one of the most popular financial Apps in South African App Stores.

“This is a proud achievement as the download number shows how much demand our App has generated. The value of the transactions on our App is an indication that our customers have embraced it as a solution to perform their banking on-the-go,” says Arrie Rautenbach, Absa Head of Retail Banking. 

He said he was particularly proud that Absa had been able to answer its customers request for a common experience across all its digital platforms, while addressing the unique capabilities of different platforms and the diversity of the Android and Apple smartphone/tablet market. “This is in line with our focus on the customer that seeks to make our customers’ lives much easier.” 

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