There’s no doubt that interest in Bitcoin is riding high right now. But there is also plenty of confusion and uncertainty about the digital currency, from its mysterious origins to its role as an alternative to mainstream currencies. At an event in London, everyone from investors to the founders launching startups off the back of the currency admitted to being “clueless”. So what is Bitcoin and why all the fuss?
The Origins Of Bitcoin
The origins of Bitcoin are clouded in myth. It was first mentioned in 2008 by a developer calling himself Satoshi Nakamoto (almost certainly a pseudonym for a group of coders), who described it as a P2P electronic cash system. It remains unclear where the concept was first developed or who set it up. What is known is that the first transaction occurred on January 3 2009.
The basic principle is simple. Users install a wallet on a PC or smartphone that they can then use to buy Bitcoins without needing a financial institution, like a bank. Servers called Bitcoin miners process transactions to ensure that the same Bitcoin cannot be spent twice, with this deal recorded on a public ledger. As well as a means to keep track of Bitcoin deals, the ledger also provides the way that new Bitcoins are created, in a process known as mining.
The Rise Of Bitcoin
Back in 2009, Bitcoin was valued at just less than a penny, but by the summer of 2011 that had risen USD30, before crashing down to USD3. It then slowly rose up to USD20 in mid-2012. Then in 2013 the currency began to surge, hitting a high of more than USD200 on April 9. Why the rise? To be honest it remains unclear. There are numerous theories doing the round, including that it was used as a means to smuggle money out of Cyprus.
The Bitcoin Ecosystem
As with any burgeoning industry, an ecosystem is building up around Bitcoins. There are now numerous startups, from BitInstant, which allows users to trade Bitcoin, to payment processing firm BitPay. With so many entrepreneurs jumping in, it isn’t surprising that investors aren’t far behind. VC powerhouses including Andreessen Horowitz, Google Venture and Union Square have invested in the Bitcoin market, while Liberty City Ventures and BitAngels have launched Bitcoin-specific funds. The Winklevoss brothers, of Facebook fame, are even planning to float a business based on the virtual currency.
But CBInsights cautions that there are actually more VC firms and angel investors interested in the sector than there are investor-backed startups. There are also very few business plans out there, a scenario that could easily lead to a bubble – and a crash.
The Advantages And Challenges
The big advantage of Bitcoin and the promise on which it is sold is that it will revolutionise the way we buy goods and transfer money by enabling people to amass and spend wealth anonymously. But before that can happen a number of challenges must be overcome.
First is regulatory scrutiny, with governments wary after digital currency system Liberty Reserve proved to be used by criminals and money launderers. There are also no central controls or independent stores of Bitcoins amassed, so it is the users’ responsibility to make sure their hoard remains secure with no mechanism to get it back if the worst should happen and someone hacks into their account.
Yet the biggest problem at the moment is that there isn’t anywhere to spend the currency once you get hold of it. Until more merchants, both online and off, accept Bitcoin its use will remain limited.
The Second Payment Services Directive (PSD2) is a payments regulation in Europe, which is set to drastically impact the infrastructure for banks, fintechs and businesses using payments data by opening up access to third party providers.
For e-commerce marketplaces, user experience has long been a prime focus. From aesthetic quality to ease of use, UX plays a major role in determining whether consumers stick with the platform long-term or abandon it in favor of a competitor.
The failure to keep pace with expanding compliance procedures has seen a rise in the number of financial penalties issued by regulators over the past few years. As anti-money laundering (AML), know-your-customer (KYC), counter-terrorism financing and other compliance obligations expand across different territories, organisations large and small have struggled to maintain adequate and comprehensive safeguards – often resulting in sizable fines and significant reputational damage.
A new report published by Earnix shows findings stating that most millennials will use a single portal to aggregate services from multiple banks with which they have existing customer relationships in the future. The report, The Role of Analytics in the New Banking Age 2017, also states that most banks believe predictive analytics and machine learning will become the most powerful way to win back customers over the next five years.