Meniga, the European market provider of white-label Personal Finance Management (PFM) and next-generation online banking solutions, has just raised USD6.5m in series A financing. The round was led by the growth fund Kjolfesta and included participation by Frumtak, a venture capital fund that invested in Meniga’s seed round in 2010.
Meniga, while profitable since 2011, plans to use the new capital to invest more heavily in the ongoing development of its award-winning PFM and next-generation online banking solution designed to maximize engagement. A particular focus will be on helping banks translate raw transactional data into valuable information and give banks the ability to provide their customers with highly relevant and personalized recommendations and offers.
“The investment is a great endorsement of our success so far and our mission to help people lead better financial lives while at the same time help retail banks better serve their customers. It allows us to concentrate on innovation aimed at helping online banking users benefit from the immensely rich data that is generated by their own financial transactions. Financial institutions that give their customers simple, smart, and user-centric tools to get better control of their finances and use data to help them find savings and offers on their terms have a tremendous advantage. While this development is still at an early stage, in a few years it will become something that most people simply expect from their primary financial institution. And more and more banks are realizing what great opportunities for growth and new business models this trend will bring if they act in time.”, says Georg Ludviksson, CEO and Co-Founder of Meniga.
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