E-commerce platform Amplience snares USD5.7m

ampliance

Secured funding

Online retail software firm Amplience has raised USD5.7m in funding led by Octopus Investments, with participation from new investor Northstar Ventures.

Amplience develops technology for e-commerce firms to handle customer interactivity and digital asset management. The software is used by a number of brands including House of Fraser, Marks & Spencer, Waitrose and Halfords. The firm claims its software increases conversion rates by up to 200%. It was founded in 2008 and is headquartered in London, in addition to new offices in New York and Teesside.

James Brooke, CEO of Amplience, explained: “2012 was a strong year for Amplience as we focused on developing our platform and expanding into new markets.  We built additional technical functionality into our platform, including Dynamic Media, eCatalogs, Video Marketing, Mobile apps and In-store Media and have opened new offices in London, New York and Teesside.”

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