Western Union collaborates with eTranzact in mobile sector expansion

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Expanding its mobile channel

The Western Union Company and eTranzact International plc, a multi-application and multi-channel electronic payment processing company, have announced the launch of a new mobile money transfer service.

Consumers in Nigeria who use the eTranzact Mobile Money platform now have the option of receiving a Western Union Money Transfer transaction on their mobile phones. Consumers can receive funds from money transfer transactions initiated at Western Union transactional websites in 23 countries, or Western Union Agent locations around the world.

“Western Union continues to introduce new service offerings to complement our multi-product, multi-channel strategy,” said Khalid Fellahi, Senior Vice President and General Manager, Western Union Digital. “To date, we have 19 active mobile money transfer deployments in 17 countries, and remain committed to expanding our mobile service offerings in key regions.”

 “We are excited to work with Western Union and leverage the power of their global network on behalf of consumers across Nigeria,” said Mr. Valentine Obi, Managing Director and Chief Executive Officer, eTranzact. “PocketMoni, the eTranzact Mobile Money service, is specifically designed to transform a user’s mobile phone into a highly interactive, feature-rich payment device, and our relationship with Western Union will allow for 24/7 access to money transfer transactions. Adding Western Union money transfer capability to the platform is another step in building a comprehensive suite of mobile services, and enhances our customer value proposition.”

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