Coupons service Aisle50 has raised USD2.6m in funding led by Origin Ventures with participation from August Capital. Aisle50 provides digital offers to consumers who purchase products online in advance.
Once shoppers have loaded the discount to their loyalty card, they visit the relevant brick-and-mortar retailer to pick up their items. The Chicago-based firm originated in 2011 as part of Silicon Valley’s accelerator Y Combinator. Early investors include Plug & Play Ventures, Ron Conway and Yuri Milner. The company lists its retail partners as including Homeland, Foodland and Lowes Foods.
“Physical retail stores are just beginning to leverage the web in ways that drive consumer engagement and, most importantly, extra store visits and sales increases,” added co-founder Riley Scott. “Aisle 50 is at the front of that trend.”
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