Data aggregator InsideView secures USD19m investment

insideview

Secured funding

CRM software firm InsideView has raised USD19m in a funding round led by Split Rock Partners, with participation coming from Emergence CapitalFoundation Capital and Rembrandt Venture Partners. InsideView is a business intelligence tool that aggregates sources including Facebook, Twitter and SEC filings.

InsideView claims it accesses more than 30,000 sources and is used by 13,000 companies to power their CRM. The San Francisco-based firm was founded in 2005 and is designed to use social media to boost sales figures.  It informs businesses about past and potential customers, with data passed through APIs into the client’s data stream.

“This investment further validates the market opportunity for CRM Intelligence and provides us with the capital required to accelerate our market leadership in the space,” said Umberto Milletti, CEO of InsideView. “We received tremendous interest from investors who realize CRM Intelligence is required to drive results at every stage of the buying lifecycle — from the first marketing touch, through the sales process and through the account management and growth stage. The addition of Split Rock to our team brings additional cloud-based software expertise, and a long-term perspective. We welcome Jim to our board, and look forward to his contribution.”

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