Today at the Online Retailers Conference and E-commerce Expo MasterCard announced a key milestone in the evolution of its digital payment service, with 16 of Australia’s leading payment service providers confirming they will introduce MasterPass across their customer base.
This roll-out will grant thousands of Australian merchants across different e-commerce categories the option to opt in for the MasterPass button, giving their customers the ability to purchase items swiftly, easily and securely online.
Australian consumers will have the ability to make a payment with leading providers such as; Advam, ANZ, Ashop, BuyReply, Card Access Services, Commonwealth Bank, Ctel, EstarOnline, eWAY, IP Payments, Merchant Warrior, NAB, NoQ, Paycorp, Payment Express and Powerfront agreeing to integrate with the MasterCard scheme. This will enable more online and multi-channel retailers to have the tools to take full advantage of the growing online and mobile commerce market.
MasterCard will for the first time showcase their suite of MasterPass products at the Online Retailers Conference and E-commerce Expo in Sydney. Speaking at the conference about convergence and innovation, MasterCard’s Head of Market Development and Innovation for Australasia, Matt Barr, predicts a rapid uptake of the technology.
“Having so many technology partners onboard illustrates the increasing consumer demand for digital wallets,” he said. “MasterPass technology offers shoppers peace of mind that their personal details are safe, as well as a wider selection of payment options and quicker transaction times, which can ultimately translate into increased customer satisfaction and an uplift in sales. We expect that these technology partners are the first wave of many to come onboard.”
The newly-signed technology partners to possess the MasterPass button over the coming months span a range of sectors from fashion, general retail and hospitality brands, to electronics and appliances, through to airports and national car parking operators. This includes IP Payments, a leading supplier of corporate payments technology.
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