GoDaddy scoops up local merchant finder Locu

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New acquisition

GoDaddy is acquiring Locu as part of an undisclosed deal that is rumoured to be worth around USD70m. Locu, which launched in 2011 and is based in San Francisco, helps businesses by making them easier to find online. Locu does this by publishing business information across sites such as Yelp and TripAdvisor, as well as making files easier to find online by converting them from PDF and Flash formats.

It is thought that GoDaddy has bought Locu to fit into its future plans to offer companies an easy way to set up web stores. As part of the deal all of Locu’s staff will join GoDaddy.     

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