Allied Payment Network, a provider of online and mobile bill payment services to the financial industry, has announced that New Castle, Ind.-based Ameriana Bank is the latest bank to launch Allied’s Picture Pay mobile bill pay solution, enabling its customers to pay any bill by taking a picture of the bill with their mobile device.
In an effort to simplify the bill pay process, Ameriana Bank integrated Picture Pay into its existing mobile banking app, increasing the level of convenience for accountholders with a solution that is also more cost-effective for the bank. Once a customer takes a picture of the bill with their smartphone, they simply enter the amount and payment date, and the bill is paid. Picture Pay’s technology reads the data from the customer’s bill, and then its built-in analytics confirm the biller and execute the payment process.
Jerry Gassen, president and CEO of Ameriana Bank said: “Today’s consumers expect convenience in how they bank. With Picture Pay, we’re not only able to enhance our customers’ ability to make bill payments, but we’re also offering a level of convenience that sets us apart from other institutions. By putting another great mobile banking tool in our customers’ hands, we’re gaining a distinct competitive edge – it’s that simple.”
Ameriana Bank’s mobile app is used by more than 20% of the bank’s personal checking accountholders and more than 10% of all deposit accountholders have a registered app. In addition to Picture Pay, Ameriana Bank’s mobile app enables customers to review account balances, view transaction history, deposit checks, place a hold on a lost or stolen debit card, and transfer money between accounts, among other capabilities.
“A traditional online bill pay offering is simply not enough to meet the evolving needs of today’s consumers,” said Ralph Marcuccilli, president of Allied Payment Network. “The biggest barrier to bill pay adoption has been the perceived inconvenience of setting up a payee online, but Picture Pay does that automatically for the user. Ameriana Bank’s customers simply snap a picture, enter the amount and data, and the bill is paid. Not only will this new offering increase customer satisfaction, but it will help drive mobile and bill pay adoption as well as generate additional revenue for the bank. A win-win for everyone.”
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