MPayMe has announced the successful launch of its mobile business platform ZNAP held at Chester Racecourse. MPayMe showcased the ZNAP application by powering the first ever QR-BAR – an exclusive invitation-only VIP event where all drink orders and payments were enabled through mobile phones.
The ZNAP app was accessed via Xperia handsets, sponsored by Sony, and given to all invited guests from the business, media and celebrity world upon entering the QR-BAR. Attendees checked-in to the venue by using ZNAP to scan a QR-code on a welcome sign at the entrance, giving them access to view the QR-BAR drinks menu. To place orders, guests simply selected choices from the menu and added them to the virtual shopping cart in the app. They proceeded to check-out and entered their table number so that drinks could be delivered quickly to their table, thereby ensuring a queue-less experience. Sony Mobile, AB InBev (Stella Artois, Becks, Budweiser), Halewood International (Crabbie’s), Coca-Cola and Red Bull were among the brands involved in sponsoring the event.
Hooman Mazaheri, CEO Europe of MPayMe said: “The successful launch of ZNAP at QR-BAR to showcase our technology demonstrates how we offer customers a quick and easy way to order and pay – without the hassle of carrying money and credit cards, or waiting in long queues at the cash register. The ZNAP business platform also gives merchants a fantastic opportunity to understand customer preferences through aggregated purchasing data and to deliver the right types of incentives to selected segments to strengthen their loyalty. We are looking forward to working with retailers and brands across the UK and Europe to roll out our platform commercially to the mainstream public later this year. I would also like to personally thank the team at Chester Racecourse along with all of our sponsors for putting on such a great event.”
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