MasterCard, C-SAM and DNP have announced the coming launch of a white-label near-field communication (NFC) mobile wallet service in Japan that enterprises will use to offer their customers more rewarding experiences to retailers and merchants.
The NFC white-label services integrate C-SAM’s end-to-end Mobile Transaction Platform (MTP), MasterCard PayPass contactless payment solution, and DNP’s flexible and scalable mobile wallet, enabling merchants and retailers to enhance and simplify the shopping experience by offering their customers convenient, contactless, transactional and value-added services via their smartphone.
In addition to enjoying the convenience and security of contactless payment, consumers using this NFC wallet solution can add multiple services, including loyalty cards and mobile coupons, while merchants and retailers can offer special discount programs and deals tailored specifically to meet each customer’s personal preferences, based on their purchasing history.
A joint mobile wallet service integrating C-SAM’s MTP and MasterCard contactless technology was launched in Singapore in August of 2012. This platform also includes StarHub, DBS Bank, and EZ-Link.
For the Japanese deployment, DNP will provide technical support including operational support of the IT infrastructure, custom mobile wallet development services, and provisioning of the SP-TSM service for PayPass.
MasterCard, C-SAM and DNP are aiming to increase the popularity of mobile wallets, extending the convenience, security and value-added applications available through their white-label services to merchants, retailers and consumers throughout Japan.
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