MFORMOBILE : In 2012, mobile wallet payments in the EU27+2 region (all 27 member states of the European Union plus Switzerland and Norway) were valued at less than €0.1bn. Berg Insight’s research forecasts growth to €45bn in 2017, equating to 1.6pc of credit and debit card payments.
In-store mobile wallet payments will reach a combined value of €78bn in Europe and North America by 2017.
This research, highlights the growing importance and changing landscape of the mobile wallet and payments space, especially in Europe. This landscape will be explored in depth at The Mobile Wallet Summit, where over 200 Senior Level Executives in the mobile wallet space will meet.
“The New York event was excellent and I’m really looking forward to the London event.” Says David Birch, Global Ambassador, Consult Hyperion, who will chair the Mobile Wallet Summit. “I’m ery curios to explore the similarities and differences between the American and European markets.”
Within Europe, commercial mobile wallet services will have been launched by companies such as Telefónica, Orange, T-Mobile, Vodafone, ING Bank, BNP Paribas, Barclaycard, Swedbank, mBank, PKO Bank Polski, Seamless, Auchan and PayPal by the end of 2013. In light of this it has never been more important for companies to stay informed to remain competitive. Over the next 18 months, major technology players, retail providers, mobile carriers, startups, and financial institutions will fight to make the mobile wallet a reality, allowing people to pay for almost everything with their smartphones.
Not surprisingly, generating consumer awareness is geared to be a hot topic at The Mobile Wallet Summit , with a variety of technologies, business models and marketing strategies being intensely debated.
Event Director at M For Mobile, Aoife Gaffney, outlined what the conference would provide in a recent interview. “After many years of talk, the idea of a digital wallet is finally being taken seriously, and this means we are seeing money being spent by brands trying to connect with their consumers. With forecasts for the mobile payments industry in the billions, in order to profit and remain competitive, it is crucial that companies forge the right partnerships and keep themselves informed to keep ahead of the curve – that is what The Mobile Wallet Summit will allow them to do.’”
This year the Summit has placed a massive emphasis on uniting players from all corners of the mobile wallet ecosystem; banks, processors, MNOs, retailers, payment providers and more will all come together for a series for panel debates and in depth discussions – companies confirmed to attend include McDonalds, EE, Starbucks, BNP Paribas, Monetise, Turkcell, Carrefour and more.
More information on The Mobile Wallet Summit can be found at: http://bit.ly/18Y8ews
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