FreedomPay has joined Microsoft Corp at SIBOS 2013 to introduce Payments Platform as a Service. This cloud-based payments and incentives solution takes advantage of the FreedomPay Commerce Platform to deliver mobile payments, offers, digital wallet and commerce solutions with banking-grade security through an alliance with Microsoft.
“Our banks have become virtually faceless to us. Just a logo on a card. FreedomPay brings a solution to the table that can not only give banks a face to their customers, but also one that the customer sees as a true value,” commented Rodney Bowen-Wright, Chief Business Development Officer of FreedomPay. “Imagine if your bank could send you truly relevant offers. Great, real-time discounts at your favorite restaurant, loyalty points for using your new debit card, or suggestions on places to buy the items you’re already buying for better prices. That’s your bank bringing real value to you on your mobile device, on a website, or through any number of other marketing methods. So much more than a logo on a card.”
“In the past, the payments business was very transactional. Today, social and mobile connectivity means that banks must now treat the payments business as an information business to fend off competition,” said Karen Cone, General Manager of the Worldwide Financial Services at Microsoft. “The heart of this is the use of advanced payments data analytics, brought to life by a connected mobile device experience. The FreedomPay Commerce Platform delivers innovative payment and mobile wallet solutions on Windows Azure and Windows Phone.”
As a strategic payments and commerce solution partner of Microsoft, FreedomPay enables real-time payment transactions combined with robust incorporation of data analytics, and a digital wallet solution available on major mobile operating systems to give financial institutions a payments platform for the future. The FreedomPay Commerce Platform includes mobile payments and incentive technologies that work with live POS systems, a gateway transmitting transactional data and rigorous security tools.
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