Mobile payments company Fortumo has recently announced their partnership with Kyivstar, the second largest mobile operator in Central and Eastern Europe. This partnership enables 25 million Kyivstar customers to make payments in games and applications in Kyivstar’s App Club app store without using a credit card.
The first game to be published using Fortumo mobile payments in App Club was “Cut the Rope: Originals“ from the Russian game development studio Zeptolab. Kyivstar customers are now able to unlock additional features and levels in the game by using one-click mobile payments.
“Our partnership with Fortumo will bring additional value to both consumers and developers of digital products – users are now able to make purchases within freemium and free-to-play games by charging payments to their mobile phone bill. For developers, mobile payments provide better access to monetizing the Ukrainian market – rather than relying on credit cards, a simpler mobile payment solution is now available to them,“ said Alexei Kireyev, Head of Product Development and New Business at Kyivstar.
SVP Business Development and Carrier Relations at Fortumo, Gerri Kodres said “We are very happy to partner with Kyivstar as the regional leader and role model in providing value-added services to their customers. This partnership will bring additional revenue to developers using Fortumo as Ukraine is one of the largest emerging markets and has great potential for mobile payments.”
As the demand for immediate payments implementation grows in the United States, Iliad Solutions have identified one of the largest risks to face the payments industry over the next few years.
Barclays has signed contracts with six of the fintech startups that just graduated from its second New York accelerator programme.
Company card killer Pleo has raised $3m in new funding as it prepares for public launch in the UK and Denmark.
Cheques are become less and less common in the UK according to new research from global market research firm Mintel which claims contactless card use has overtaken cheque payments in the UK for the first time.