Western Union launches my WU prepaid card in Italy

westernunion

Introduce new stored-value solutions in markets around the world.

The Western Union Company together with Lottomatica and MasterCard has announced the launch of my WU reloadable prepaid card in Italy.

Lottomatica, the brand through which GTECH S.p.A operates in Italy. It is the first company in Europe to join the Western Union® Global Share platform. The platform, announced earlier this year, enables Western Union to introduce new stored-value solutions in markets around the world by joining forces with local companies.

The My WU prepaid card is designed to serve the more than 4 million registered migrant workers in Italy who need convenient access to financial services. The cards will be available at 15,000 Lottomatica Carta Lis locations throughout Italy and online.

Customers also will have the option to reload their My WU prepaid cards at more than 22,000 locations and over 10,000 ATMs across Italy.

The launch of the My WU card in Italy is part of our global strategy to leverage our wide-reaching, powerful and trusted brand – along with brands such as Lottomatica and MasterCard – to better serve the financial needs of our core customers around the world,” said Diane Scott, Executive Vice President, Chief Product and Marketing Officer, Western Union. “Through the Western Union Global Share platform, we look forward to continuing to develop innovative solutions that address the unmet financial services needs of customers worldwide, while adding more choices and convenience.”

The My WU card will offer customers in Italy who do not have bank accounts the ability to send money transfers, receive direct deposits from their employers, make retail purchases in shops and online outlets that accept MasterCard as well as to withdraw money from ATMs across Italy.  My WU cardholders will also be able to fund Western Union Money Transfer transactions using their cards at Lottomatica locations where the service is available, while also benefiting from the advantages of Western Union’s consumer loyalty program.

We have created a prepaid card that is primarily targeted at migrant workers in our country,and have made it available through our retail network. Market research shows that one of the priorities for migrant workers is access to financial services and to send money to their home country.” said Sergio Signoretti, CEO of CartaLis Imel.

Related reading

boom
new york barclays
company card killer Pleo
Cheque

Leave a comment