American Express and VeriFone Systems, Inc. have announced a new partnership enabling eligible Card Members to use Membership Rewards points from American Express for their fare in NYC taxi cabs – in real-time. The program will roll out on VeriFone’s in-taxi devices throughout NYC which will enable taxi cabs to accept Membership Rewards points, just as they already accept credit card payments.
At the end of the journey, Card Members who have chosen to pay with “Credit” will be prompted by the Taxi TV screen to swipe their Card, as usual. When American Express Card Members swipe an eligible Card enrolled in the Membership Rewards program – and if there are enough points in their account – they will receive an on-screen prompt giving them the option to use points for their ride fare, including tip and tolls.
“Our world-class Membership Rewards program is valued by our most loyal and engaged Card Members and merchants. With this announcement, we’re leveraging our unique technology to bring it to life at the most critical commerce touchpoint – the physical point of sale,” said Leslie Berland, senior vice president, Digital Partnerships and Development at American Express. “As a company with 163 years of roots in lower Manhattan, it means even more to be able to debut this new utility in the iconic New York yellow cabs in partnership with VeriFone.”
“The partnership with American Express, VeriFone is demonstrating once again the ability of its platform to serve as the quickest path to creating new consumer choice, engagement and value at the physical point of sale,” said Amos Tamam, senior vice president, Taxi Systems at VeriFone. “Whether mobile wallets, alternative payments or value-added services, VeriFone can deliver any technology that merchants want and consumers use.”
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