Dunn Bros Coffee a specialist in coffee with more than 80 locally owned shops has announced the franchise-wide rollout of its mobile payments and loyalty app.
With the Dunn Bros app, the franchisees can cater better for their customers. Since Dunn Bros customers are always on the move, the app provides a faster, easier payment experience and includes a list of the closest shop locations and a menu that customers can easily access anywhere. The most loyal customers will receive a reward; the app automatically unlocks $3 of credit to spend at Dunn Bros for every $50 customers spend.
The Dunn Bros app is powered by LevelUp, a mobile payment and loyalty network.
“Dunn Bros understands the importance of moving quickly in order to remain relevant to customers. While others might be content to sit on the side-lines until a clear winner emerges in the mobile payments space, we’ve adopted an ‘act and iterate’ strategy. We’re seeing a significant lift in average ticket for app customers after just four weeks, and are excited to be rolling our app out system-wide over the coming months,” said Laura Radewald, CMO at Dunn Bros.
“Our customers love the app,” said Paula Martinez, store owner at Dunn Bros’ Bettendorf, Iowa, one of the four app pilot locations. “Customers pay with the app all the time, which is helping us increase sales, speed-up the checkout process, and save money on payment processing fees. Our customers find it easy to use, and they love the rewards, so it’s a hit with both customers and staff.”
The app will begin rolling out across all Dunn Bros Coffee shops and is expected to be live by December 2013.
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