Zoomingo, a shopping and deal-finding app has raised USD1.25m fromBenaroya Capital and Naya Ventures along with other angel investors. The Mobile shopping platform allow users to find deals on nearby products. The company is also announcing an agreement with Simon Malls, an agreement which will promote the app in certain Washington and California malls.
“Working with Zoomingo furthers an overall strategy to broaden our consumer reach beyond our proprietary digital channels and drive incremental traffic to our centers,” said Mikael Thygesen, CMO at Simon Property Group. “With its comprehensive sale listings and unique personalization technology, Zoomingo helps shoppers save at their favorite shops throughout the mall.”
Beginning in November, Simon will promote the Zoomingo app in key California and Washington markets. Simon shoppers in these markets will be alerted to retailers’ sales and deals so they can save more and stretch their holiday budgets further. In addition to the savings, shoppers can also earn bonus Zoomingo ZPoints, which are redeemable for gift cards, for visiting these properties along with surprise gifts from stores within the mall.
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